Personal coaching
WINTER ARC WAKE-UP
Stop waiting for January. Eight weeks to build strength, get your routine back and keep it going through Christmas - with a plan to follow and me in your corner. 2 November–27 December · £100 one-off - win your money back
Meet your coach
You’ve still got time to finish this year feeling good.
Work’s busy. The evenings are darker. Christmas plans are filling the diary. Before you know it, you’re telling yourself you’ll sort your training out in January. I’ve put Winter Arc together to help you keep going through all of that. We’ll build a realistic training routine, give your nutrition some structure and keep you accountable each week. You can enjoy Christmas while making progress and looking after yourself.
I’m Joel. I’ve spent more than 20 years coaching, competed in bodybuilding and trained as a fighter. These days, my focus is helping busy men build a body that feels strong and capable in everyday life. You bring the willingness to get going. I’ll bring the structure, support and a bit of a push when you need it.
Client results
What real clients say
"Ive been training with Joel for 5 years now and I honestly don't think there's much he doesn't know about health and fitness! After 5 years i'd consider Joel a good friend as well as my coach."
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"I'm now doing things i'm pretty sure I couldn't manage even before my injury, am regaining my confidence in training, and most importantly, can actually function comfortably in every day life again."
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The promise
Here’s what your £100 gets you.
01
Training that fits your week
A training plan built around your starting point, goals and availability. Focused sessions designed to make your time count, with adjustments to suit you.
02
A meal plan built around you
Clear nutrition guidance and a meal plan tailored to your goals and preferences, giving you structure around what to eat throughout the challenge.
03
Everything together in the app
Your workouts, meal plan and progress tracking in one place. Open the app and know what you’re working on.
04
Accountability that works
A chance to tell me how you’re getting on, ask questions and get guidance for the week ahead. If something isn’t working, we can address it.
05
Your Winter Arc Community
A group of people working towards their own goals, sharing wins and keeping each other going — with me there to support you.
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The chance to win your entry fee back
At the end of the challenge, the most consistent participant wins their £100 entry fee back. The winner will be judged on workout completion, weekly check-ins and progress towards agreed step targets. Everyone receives the full eight-week programme.
FAQ
Questions and answers
01
Who is Winter Arc for?
Busy men over 30 who want more structure around training and nutrition. If work keeps knocking you out of routine, or you keep starting again every Monday, this is built with you in mind.
02
What’s included, and how much time will I need?
You’ll get personalised training and meal plans, app access, a weekly check-in and support through the Winter Arc WhatsApp group. Training centres on focused sessions of around 45 minutes, planned around your week so you can keep progressing while enjoying Christmas.
03
When does it run, and how much does it cost?
The challenge runs for eight weeks, from 2 November to 27 December, for £100 one-off. Sign-ups close Sunday 1 November.
04
How does the prize work?
The most consistent participant wins their £100 entry fee back, based on workout completion, weekly check-ins and agreed step targets. Full scoring and tie-break rules will be available before you join.
05
What happens after I sign up?
You’ll complete an onboarding form covering your goals, experience and preferences. I’ll then prepare your plans and send instructions for accessing the app and joining the group, ready for 2 November.
